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Harnessing emotional relevance to create impactful recruitment ROI
Simon Moore, Chartered Psychologist and ex-admissions and external examiner

Neuroscience has demonstrated that facts and figures, while important, only appeal to no more than 20% of our target audience's attention. 80% of the human brain is motivated to respond to emotional meaning, relevance and need fulfilment. In this session, Simon will explore:

- Re-evaluating your messaging – instead of marketing facts and strengths, think about the relevancy of that information in terms of the emotional needs of their audiences.
- The psychology of nonconscious needs (control, social inclusion, ego enhancement and opportunity etc)
- How we can ensure we appeal to these factors when helping the decisions of students and their influencers.

Feb 23, 2021 10:00 AM in London

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